ABOUT HAINOIA

Hainoia — Concept Store is a women’s clothing brand, 100% Portuguese, focused on sustainability and circular economy. The essence of the brand is the bet on slow-fashion, with emphasis in handmade and small scale production, through the reuse of factory surplus, getting the best possible quality in raw materials that already exist and transforming them into final products. The brand prioritizes the reuse of fabrics, however, due to the specific characteristics of each piece, it can be necessary to resort to other ways of getting raw materials.

Hainoia believes in the creation of unique and versatile pieces made to the measurement and necessities of each customer, improving not only their closet, but also their lives.

Because more important than dressing a body, is dressing a soul!